Hisense
THE CHALLENGE
How to activate Hisense USA's social channels with momentum and purpose, building brand heat in the lead-up to the World Cup through a high-profile ambassador partnership with Terry Crews and a sustained drum campaign.
26.7M
THE SOLUTION
A full social channel takeover
anchored by the Terry Crews
ambassador partnership and
World Cup build-up
Consistent, campaign-led content and community management drove significant growth across all key metrics, with link click performance far exceeding benchmarks.
29,408
1,937%
