HAIER X LFC
THE CHALLENGE
How to manage the Liverpool FC x Haier partnership as a seamless extension of Haier's BAU social presence, spanning campaigns, competitions, pop-up activations and influencer partnerships.
1.5M
THE SOLUTION
An integrated approach to
LFC content woven into the
broader Haier social ecosystem
From matchday activations to influencer amplification, the partnership delivered consistent reach across platforms and kept Haier visible at the heart of one of the world's most engaged fan communities.
29,408