LUNO
THE CHALLENGE
Luno soda was launching in
Spain with one goal: to become
the drink of the summer
Starting in Barcelona before expanding nationally, the brand needed to go from unknown to unmissable on a limited budget. Every touchpoint had a clear job to do: building awareness, driving trial, converting to purchase across retail, hospitality and DTC, and creating a community around good taste, good places and the good life — all from one distinctive idea that could travel seamlessly across channels.
We rooted the campaign
in a simple Mediterranean
truth: goodness and
pleasure go hand in hand
From that came a taste of the
sunshine, a brand built to feel
naturally attractive, anchored
in its Barcelona roots and
whole-fruit soda credentials
Rather than simply depicting summer, Luno brings it with it, inviting people into a world that feels warmer, slower and more real. Every execution shared the same sun-soaked visual language, from the can and ingredients to the craft and lifestyle, creating a distinctive Mediterranean brand wherever people encountered it — be it on socials, OOH, retail or festival activations.
ONGOING