PlayStation and Topman In-Store Experiential


Forging partnerships to maximise sales

Services:Experiential

Client: PlaystationTopman

Brief


To present creative, experiential concepts for Topman store event launches, with the aim of driving traffic to the new stores and closing sales. Ideas pitched and presented must include in-store theatre, engagement and customer immersion.

Solution


We presented the unique and exclusive concept of a partnership between two cool youth brands: Topman and PlayStation UK. Our idea was to site new PlayStation consoles – ahead of the UK launch of the much-anticipated new version – in Topman and use the PlayStation to lure 18-25-year-old males into the store.

Result


The PlayStation and Topman collaboration went live in Topman Bluewater over three days of activity, during which we engaged 3,000 males between 18-30 years.

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