Fossil Group, Inc. is an American fashion designer and manufacturer, their brands include Fossil, Michael Kors Watch and Armani Watch. The brief was to recruit 8 fashion conscious young tech savvy individuals that could demonstrate Smart Watches under the Michael Kors and Armani brands in the top 8 Curry stores for the three weekends leading upto Xmas.
Agent42 hand pick 8 experienced brand ambassadors from our retained database that had a vast experience of working within the Currys store base.
Our team worked tirelessly against very aggressively priced competition to demonstrate the range of smart watches to customers. We achieved a conversion rate of 44.54% from demo to sale on high value smart watches.