Acer Switch Acrobat Experiential


Cool campaigns draw huge crowds

Services:Experiential

Client: Acer

Brief


Acer tasked us to launch their 2in1 device – the Switch 10, with a cool brand experience targeting everyday consumers. The Switch 10 has four modes for easy and versatile use: Laptop mode, Tablet mode, Display mode, Tent mode.

Solution


Our brand experience used actors to interact with the crowd, building interest prior to performances by acrobats. In their finale, the acrobats composed formations of the four modes of the Switch 10, whilst actors distributed mini Switch 10 giveaways, containing an exclusive discount offer for John Lewis stores.

Result


A captivating event: around 800 spectators for each performance with 5 shows during the day and more than 5,000 engagements.

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