To demonstrate how mobile, thin and light the latest Acer product range was with a fun and historic trip along the streets of London. Press and bloggers were encouraged to use the Acer products to capture live images as they travelled along in rickshaws.
All product displayed was thin and light and the confined space of the rickshaws clearly showed just how mobile and versatile the product range was. Each press member was accompanied by a product expert, who conducted a speed demonstration of the product’s main features and benefits and got the press started on live reviews.
Great coverage and reach of articles achieved in a fun and positive event.