42 Influencer network


Services:DigitalPR & Influencers

Client: Acer

Brief


The brief was to generate awareness of the new Acer Predator Gaming Notebook range, leveraging the credibility and reach from key influencers across different market segments, to impact our target audience in a meaningful way

Solution


We targeted specific Influencers who would engage with the brands and product in a fun, light hearted way, appealing to both hard core and casual gamers, demonstrating the unique features of the product and the benefit of there use to the gamer in their every day gameplay.

Result


In the first 2 weeks the campaign had organic reach of over 200k across social media channels and 120k competition entries. The campaign is ongoing and growing the brands social media reach and cementing the Acer brand in the gaming.

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