Haier and NishaKatona partnership
(Challenge)Haier sought to boost brand awareness in the UK market and establish a recognisable ambassador for their cooking and cooling products, aiming to drive traffic to their newly launched DC2 website.
Project DetailsAgent42 expertly sourced celebrity chef Nisha Katona as Haier's brand ambassador, managing a comprehensive collaboration. We crafted compelling digital content across multiple formats, including podcasts and lifestyle campaigns. Our strategic approach combined diverse content creation with targeted social campaigns, leveraging Katona's influence to bolster Haier's presence in the competitive home appliance market.
Results
0
Traffic increase reach for digital ads
0
digital reach
0
pieces of social content created
What We Did
Band ambassador partnership
Digital Content Creation
Social Media Campaigns
PR & Influencer Campaigns