Interviews with Influencers:
There is no question that influencers have become powerful weapons for brands to work with. However, when it comes to working with an influencer, how do you find the right influencer for your brand? How do you know who the right influencer is?
To introduce the 42 Influencer Network – we sat down for a chat with one of it’s Influencer partners; Carrie Skinner.
We discussed Carrie’s thoughts on ‘women in tech’
Can you tell us a little bit about yourself?
I’m on the downhill slide to 40 and I live with my partner on the SE London/Kent borders. When I’m not working, I’m usually baking cakes.
How did you become a tech writer/ reviewer and why?
I worked for a number of smaller B2B publishers in the early 00’s and saw a lot of magazines fail as they struggled to strike a balance between print and online. Following a couple of redundancies and a stint in PR (maternity cover for a former editor) I was in the right place, right time for a role at PC Advisor (now Tech Advisor). I jumped at it, as it was very soon after the first iPhone launch and gave me the perfect great opportunity to get right in the thick of the extremely fast paced and quickly changing world of tech. I’d always had a bit of an interest in laptops, and was lusting after the hot new phone of the moment, but working for IDG unleashed the beast I didn’t know was in me! 4 years later I moved to my current role at the Good Housekeeping Institute
Why do you want to work with brands? What inspires you?
I’m inspired by small/new brands that are trying to make it in a sector flooded by big names. I love the underdog – especially if what they’re doing is something different too.
What experiences led you to technology as a career?
What advice would you give to women (or anyone) looking to grow their career in technology? Knock on as many doors as possible. Don’t take no for an answer and go armed with plenty of ideas, no matter how blue sky they may seem.
What do you believe that young women need to know/hear/see to consider technology as a career option?
Technology is driving the changes to our every day life so why wouldn’t you to get involved in such an influential industry?
What are some ways to inspire girls to embrace technology?
Focus less on the actual technology and more on the results it generates ie the end result. So while you may not see yourself in a lab with a white coat, knowing you worked on the end result could excite you.
Can you give us examples of memorable PR that has stayed with you?
BT once made me the star of my own comic strip. I had no idea it was happening, and one day in the post arrived a hand drawn comic strip featuring me as the superhero that saves the day. It was to coincide with the BT Family Sim TV advert that featured Jeremy Renner as the hero that saves the day. It’s framed and on my wall and I’ve never forgotten that advert either!
How do you think PR departments / agencies could improve the way they work or approach you?
While some people may hate a stream of emails, I’d rather have too much than too little information. It’s easy for me to reply to an email to say this isn’t for us, than it is knowing we missed a story because the PR wasn’t sure we’d run with it.
What’s your favourite bit of Tech right now?
The Ring Video doorbell – it has honestly changed my life (and bet my neighbours are so glad they don’t have to keep taking my parcels in!)
What piece of Tech would you like under your Christmas Tree this year?
Philips Hue outdoor lighting – I love entertaining in my garden and smart colour changing lights would add that extra bit of magic to our BBQs
What pieces of Tech do you always have on you?
Tile Bluetooth tracker for my keys
What predictions do you have for Tech innovations in 5 years time?
It’ll be less ‘tech’ and more just every day life. And people will become more security savvy (maybe that’s a dream rather than a prediction!)