Agent42 created the brand TRYBE following a brief from investors, a new premium gym concept, where personal training is at the heart of their classes.

TRYBE will be a global brand and have gyms across the world with the first gym opening in January 2017 in London.


  • Creative
  • PR & Influencers
  • Digital
  • Events

Agent42 creative marketing team have acted as an extension of the TRYBE core team and have been on the journey since conception of the idea.

We have developed their brand identity and spearheaded how their gyms will look and feel by creating 3D creative visuals and ambience mood boards. These images have been utilised to secure property within London’s biggest commercial property real estate agent.

Watch this space for full activation in 2017 of a full marketing plan to include PR, digital, social media, directional OOH, lifestyle print ads and a VIP celebrity launch party.

A new and upcoming brand we are proud to be on the journey with.