Agent42 courted two cool youth brands within the same target market and created a collaborative mutually beneficial partnership.
Topman wanted to increase footfall and sales during extended opening hours on key new product lines and PlayStation wanted to engage with their target audience in a retail sales environment.
Agent42 developed a creative partnership campaign with the aim of driving direct traffic to Topman stores, increasing incremental sales whilst promoting the new FIFA game on PlayStation.
Agent42 visited stores to understand the spacing, environment and traffic flow of each location.
With this knowledge Agent42 built a fully interactive Fifa PS4 demonstration pod. Our expert promotional staff created a competitive buzz and theatre by live engaging commentary on game play.
Cross sales across the two brands was encouraged by 10% discount on any clothing purchased if you won the football match and exclusive gameplay footage if you purchased FIFA on the night also.