Topman & PlayStation

Agent42 courted two cool youth brands within the same target market and created a collaborative mutually beneficial partnership.

Topman wanted to increase footfall and sales during extended opening hours on key new product lines and PlayStation wanted to engage with their target audience in a retail sales environment.


  • Events
  • Staffing
  • Experiential

Agent42 developed a creative partnership campaign with the aim of driving direct traffic to Topman stores, increasing incremental sales whilst promoting the new FIFA game on PlayStation.

Agent42 visited stores to understand the spacing, environment and traffic flow of each location.

With this knowledge Agent42 built a fully interactive Fifa PS4 demonstration pod. Our expert promotional staff created a competitive buzz and theatre by live engaging commentary on game play.

Cross sales across the two brands was encouraged by 10% discount on any clothing purchased if you won the football match and exclusive gameplay footage if you purchased FIFA on the night also.

I worked with Agent42 and I completely trust them to deliver a truly memorable campaign. Attention to detail combined with originality and creative flair make Agent42 a very exciting proposition and I very much look forward to collaborating on future campaigns with this fresh, exciting company Charli Gallagher, European Events and Experiential Manager, Playstation UK