For Calor Gas we activate their exhibitions and experiential events.
This includes designing, building and managing their stands at exhibitions nationwide; from the Pig and Poulty show to Grand Designs and Ecobuild.
Working with all marketing leads across their Commercial, Domestic and Network teams, every brief is treated individually and we invest time researching the show to make sure the stand design creative will have a stand out presence, the correct context and engagement for the audience at the exhibition.
We have built over ten stands for Calor Gas and as a minimum every stand we design has a premium inviting look and feel and is accessible from all sides giving 360 degree stand out and presence.
We adapt the experiential experience on the stand to ensure we meet the objectives and goals of the Calor Gas team. If we are promoting a new product such as their latest eco gas, we show the consumer what this means in every day experiences they can associate with - this ensures our experience is not only engaging but educational too.
Planting living trees and plants and using the fuel to water them... This type of live demonstration ensures stand out and brand recall.
Lead generation and ROI is captured using the latest tech and innovations. Any hot leads are passed onto the Calor Gas sales force for a knowledgeable follow up call.